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Agenda — 2026 Theme

Intelligence at Scale — Panel Discussions

Trust, Creativity, Commerce and AI in the Autonomous Marketing Era. Eight flagship conversations decoding the next phase of intelligent marketing.

01

Autonomous Marketing: When AI Agents Become Campaign Managers

  • AI-led media buying and optimisation
  • Human oversight versus machine decision-making
  • The rise of autonomous ad operations
  • Ethics and accountability in AI-driven campaigns
02

Attention Is the New Currency: Surviving the Collapse of Traditional Reach

  • Why impressions no longer guarantee influence
  • Attention metrics versus engagement metrics
  • Creative effectiveness in fragmented feeds
  • Premium content versus algorithmic distribution
03

Retail Media Wars: Brands, Marketplaces and the New Advertising Economy

  • Amazon, quick commerce and commerce media growth
  • First-party data as competitive advantage
  • The blurring lines between media and retail
  • Performance pressure on brand storytelling
04

The Synthetic Internet: Deepfakes, AI Creators and Trust Deficits

  • Synthetic influencers and virtual personalities
  • Misinformation risks for brands and advertisers
  • Watermarking, authenticity and verification
  • Managing reputation in manipulated media ecosystems
05

From CMO to Chief Growth Architect: Marketing’s Expanding Mandate

  • Marketing accountability for business growth
  • Convergence of media, sales and customer experience
  • Leadership expectations in volatile markets
  • Balancing creativity with performance pressure
06

Programmatic 3.0: Beyond Cookies, Beyond Identifiers

  • Contextual intelligence and predictive targeting
  • Privacy-first advertising ecosystems
  • Clean rooms and data collaboration models
  • Future-proofing audience strategies
07

Creators, Communities and Commerce: The Influence Economy Matures

  • Creator-led purchase journeys
  • Long-term communities over viral spikes
  • Trust-driven marketing ecosystems
  • Measuring creator ROI beyond views
08

Women Shaping the Intelligence Economy

  • Women leaders in AI, MarTech and media
  • Inclusive datasets and ethical AI
  • Leadership visibility in tech ecosystems
  • Future-ready talent and mentorship